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Case Study Spotlight:
Media Coverage with IMPACT
The Crease Rule
3 Way Stop
The song 3 Way Stop has a rebellious feel to it; similar to that seen in the early 2000s. Although the subject is less serious than many "Rebel anthems, " 3 Way Stop started a conversation about a small piece of infrastructure. With a strong earned media campaign the band had a successful music video launch that attracted over 10,000 views in the first few days. Earned media is a cost effective way we offer our marketing services.
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